Multiple Messages – the purpose and future of Sustainable Development reportingReport

Multiple Messages: sustainability reporting in transparent times - reviews the factors driving SD reporting, finding conflicting and competing pressures and some very basic unanswered questions over why companies do it. But its most significant conclusion is that discussions over the nature and practice of SD reporting are taking place in the shadow of a tidal wave of social and technological change that is fundamentally transforming the way we communicate. Social media, instant access, handheld devices, syndication, and all-powerful search engines have conditioned users to find the content that they want when they want it. At the same time the fast-rising BRICS economies are developing their own views on the role of companies in society and affecting the way global corporations think. The one-size-fits all, once-yearly SD Report is looking increasingly out of date.

Related Insights…

Carnstone's Environmental Checklist 2022 Report

Carnstone supports large companies and NGOs with their sustainability strategies. As the focus on climate change intensifies, we are speaking with increasing numbers of small and mid-sized companies looking for our advice.

As a useful first step, we have put together this short Environmental Checklist to help SMEs understand the typical environmental impacts of business, and how to measure and reduce them.

Responsible Media Forum: Media Climate Pact progress Article

As COP26 starts, the Responsible Media Forum (RMF) have published a summary of the progress the Media Climate Pact signatories have made on:

  • Setting science-based targets to reach net zero as early as possible and 2050 at the latest
  • Driving climate-friendly lifestyles through content

"The efforts of 7 leading media companies to reduce their emissions and drive behaviour change towards climate-friendly lifestyles through content are encouraging. Systematically putting climate at the heart of editorial & creative decisions would have been unthinkable 5 years ago."

Carbon Trust white paper Report

The Carbon Trust have released a white paper on the carbon impact of video streaming. This publication is an important milestone for DIMPACT, a collaborative project run by Carnstone with the University of Bristol to help the digital media industry map and manage its carbon impacts.

The study estimates the average carbon footprint in Europe per hour of video streaming is approximately 55gCO2e, equivalent to boiling an average electric kettle three times.

It also shows that the viewing devices are responsible for the largest part of the overall carbon footprint. For example, the footprint of watching on a 50-inch TV is shown to be roughly 4.5 times that of watching on a laptop, and roughly 90 times that of watching on a smartphone.