The Customer AssumptionReport
A clear trend is emerging; more companies are increasing their involvement in corporate social responsibility (CSR) and more customers want to trust that business practices are ethical. Yet customers are sceptical of the validity of ethical claims, and businesses have doubts about the sincerity of customer interest. In an effort to better understand why businesses are often slow to engage customers on CSR, this report looks firstly at the evidence for customer interest in environmental and social issues, then secondly at some of the common barriers preventing businesses from engaging with customers and markets on the subject of CSR. Finally it reviews best practice in this area to identify approaches taken to overcome some of these barriers and suggests practical steps for better customer engagement.
- Neil Everett
- Julie Pike
Carnstone supports large companies and NGOs with their sustainability strategies. As the focus on climate change intensifies, we are speaking with increasing numbers of small and mid-sized companies looking for our advice.
As a useful first step, we have put together this short Environmental Checklist to help SMEs understand the typical environmental impacts of business, and how to measure and reduce them.
The LoCaT Project's report on the energy consumption of different methods of watching TV released Report
The LoCaT project’s study has been released and we are thrilled to have been a part of this significant project, bringing together broadcasters from across Europe to analyse the energy consumption of different methods of watching TV – antennas, Freeview boxes, satellites and online apps.
We developed our own approach, in collaboration with leading academics in this area. We are pleased that the findings from our independent methodology was aligned with other studies in this area, whilst also providing some unique perspectives. We are very proud to have been a part of it and are excited to finally share the findings with you!
The bottom line is that, for individual viewers, the emissions per hour across all viewing methods are still quite small when compared with other every day activities like driving to the shops. When you’re comparing delivery methods of TV content, the many-to-one distribution of terrestrial TV comes out most efficient when compared to linear TV distributed over the internet. What’s still to be explored is the consequential effects of significant increase in internet traffic from viewing TV will affect the internet energy consumption in the longer-term.
The Book Chain Project (BCP) have finally released their Design Guide to the public.
After researching design processes, collecting data on every stage of the supply chain, and interviewing publishers and suppliers, BCP are sharing this guide to help inform all actors in the design process about the environmental and social impacts of different materials and processes that can go into making a book.
The purpose of the Design Guide is not to tell readers which materials and processes they should or should not use – the purpose is simply to give everyone at all stages of the design process the tools they need to further understand the impact of each material and process in order to make informed choices about the spec of their publication.
The Book Chain Project is a collaborative initiative run by Carnstone, involving 28 leading book and journal publishers, over 400 print suppliers and more than 300 paper manufacturers. The publishers participating in the Book Chain Project have one common aspiration – to make informed buying decisions and minimise the impact their books have on the environment, as well as those who manufacture or read their books. 📚