The Customer AssumptionReport

A clear trend is emerging; more companies are increasing their involvement in corporate social responsibility (CSR) and more customers want to trust that business practices are ethical. Yet customers are sceptical of the validity of ethical claims, and businesses have doubts about the sincerity of customer interest. In an effort to better understand why businesses are often slow to engage customers on CSR, this report looks firstly at the evidence for customer interest in environmental and social issues, then secondly at some of the common barriers preventing businesses from engaging with customers and markets on the subject of CSR. Finally it reviews best practice in this area to identify approaches taken to overcome some of these barriers and suggests practical steps for better customer engagement.

Related Insights…

The Book Chain Project: Impact Report 2006-2020 Report

This report summarises the impact achieved by the Book Chain Project over the past 15 years. It traces the history of the Book Chain Project, from three separate tools to one collaborative project building better book supply chains; looks at our reach; outlines our work and impact across the three workstreams; describes our collaborations; and ends with a look at the future.

Mirrors or Movers II: The Superpower of Media Report

With a powerful foreword by Christiana Figueres, this report is a progress update and a call to arms for media companies. Focusing on what we call the ‘brainprint’, the report is concerned with media’s superpower: the ability to shift hearts and minds, and the enormous social, political and environmental change this can create.

In the report, we explore how the sector’s management of its content impacts has moved on since the publication of Mirrors or Movers I in 2013. Media responsibility has often been creative and innovative, putting the sector’s talents to good use. But our research shows that rigour and measurement now also characterise media responsibility. This is timely, because society's expectations of what it means to be a 'responsible' media company have developed rapidly.

Based on our insights from convening the Responsible Media Forum for over 15 years, as well as interviews with experts within and beyond the sector, the report also outlines a framework for good practice in content impact measurement and six steps to impact.

Plastics Guide for the Publishing Industry Report

As conveners of the Book Chain Project, we’ve produced this guide to help publishing companies make informed decisions around the design, purchasing and production of their books, magazines and journals. It contains an overview of the current situation, looks at some of the common misconceptions, charts the new developments in this area, and presents good practice from other sectors.