Mirrors Or Movers? Framing the debate about the impact of media contentReport
Does media content, in all its forms, merely mirror society or does it move it? Should the sector actively seek to shape public debate, change behaviours and promote sustainable lifestyles as its contribution to social responsibility? This report is the first of its kind highlighting a sensitive area for most media organisations. Based on interviews and discussions with industry experts, this report provides a framework and structure for the debate.
Carnstone supports large companies and NGOs with their sustainability strategies. As the focus on climate change intensifies, we are speaking with increasing numbers of small and mid-sized companies looking for our advice.
As a useful first step, we have put together this short Environmental Checklist to help SMEs understand the typical environmental impacts of business, and how to measure and reduce them.
The LoCaT Project's report on the energy consumption of different methods of watching TV released Report
The LoCaT project’s study has been released and we are thrilled to have been a part of this significant project, bringing together broadcasters from across Europe to analyse the energy consumption of different methods of watching TV – antennas, Freeview boxes, satellites and online apps.
We developed our own approach, in collaboration with leading academics in this area. We are pleased that the findings from our independent methodology was aligned with other studies in this area, whilst also providing some unique perspectives. We are very proud to have been a part of it and are excited to finally share the findings with you!
The bottom line is that, for individual viewers, the emissions per hour across all viewing methods are still quite small when compared with other every day activities like driving to the shops. When you’re comparing delivery methods of TV content, the many-to-one distribution of terrestrial TV comes out most efficient when compared to linear TV distributed over the internet. What’s still to be explored is the consequential effects of significant increase in internet traffic from viewing TV will affect the internet energy consumption in the longer-term.
As COP26 starts, the Responsible Media Forum (RMF) have published a summary of the progress the Media Climate Pact signatories have made on:
- Setting science-based targets to reach net zero as early as possible and 2050 at the latest
- Driving climate-friendly lifestyles through content
"The efforts of 7 leading media companies to reduce their emissions and drive behaviour change towards climate-friendly lifestyles through content are encouraging. Systematically putting climate at the heart of editorial & creative decisions would have been unthinkable 5 years ago."