The State of Community Investment in China
For this briefing, we reviewed the corporate community investment landscape in China. We find that community investment in China is still largely about making cash donations or giving gifts in kind, but we also note an increase in volunteering activity and some progressive companies starting to match employee skills with the needs of community groups.
We also find that companies more often than not partner with GONGOs (government-organised non-governmental organisations) with impact evaluation activities still at an embryonic stage.
The analysis is based on a review of the activity of 26 major companies with operations in China; half of them Chinese enterprises, half headquartered elsewhere.
Large companies give huge amounts to charity. Last year the FTSE 100 handed over a combined total of £2.1bn in charitable giving, approximately 1.6% of their pre-tax profits. And companies are doing great things for, and with, charities – Sainsbury’s alone has donated over £100m to Comic Relief since 1999. Lots of money flowing, professionally managed relationships and plenty of good ideas. All at a time when the charity sector is feeling the pinch. What is not to like?
Our opinion piece in Blue & Green Tomorrow argues that there is lots of room for improvement.