Mirrors or Movers II: The Superpower of MediaReport

With a powerful foreword by Christiana Figueres, this report is a progress update and a call to arms for media companies. Focusing on what we call the ‘brainprint’, the report is concerned with media’s superpower: the ability to shift hearts and minds, and the enormous social, political and environmental change this can create.

In the report, we explore how the sector’s management of its content impacts has moved on since the publication of Mirrors or Movers I in 2013. Media responsibility has often been creative and innovative, putting the sector’s talents to good use. But our research shows that rigour and measurement now also characterise media responsibility. This is timely, because society's expectations of what it means to be a 'responsible' media company have developed rapidly.

Based on our insights from convening the Responsible Media Forum for over 15 years, as well as interviews with experts within and beyond the sector, the report also outlines a framework for good practice in content impact measurement and six steps to impact.

Related Insights…

Carnstone's Environmental Checklist 2022 Report

Carnstone supports large companies and NGOs with their sustainability strategies. As the focus on climate change intensifies, we are speaking with increasing numbers of small and mid-sized companies looking for our advice.

As a useful first step, we have put together this short Environmental Checklist to help SMEs understand the typical environmental impacts of business, and how to measure and reduce them.

The LoCaT Project's report on the energy consumption of different methods of watching TV released Report

The LoCaT project’s study has been released and we are thrilled to have been a part of this significant project, bringing together broadcasters from across Europe to analyse the energy consumption of different methods of watching TV – antennas, Freeview boxes, satellites and online apps.

We developed our own approach, in collaboration with leading academics in this area. We are pleased that the findings from our independent methodology was aligned with other studies in this area, whilst also providing some unique perspectives. We are very proud to have been a part of it and are excited to finally share the findings with you!

The bottom line is that, for individual viewers, the emissions per hour across all viewing methods are still quite small when compared with other every day activities like driving to the shops. When you’re comparing delivery methods of TV content, the many-to-one distribution of terrestrial TV comes out most efficient when compared to linear TV distributed over the internet. What’s still to be explored is the consequential effects of significant increase in internet traffic from viewing TV will affect the internet energy consumption in the longer-term.

The Book Chain Project Design Guide Report

The Book Chain Project (BCP) have finally released their Design Guide to the public.

After researching design processes, collecting data on every stage of the supply chain, and interviewing publishers and suppliers, BCP are sharing this guide to help inform all actors in the design process about the environmental and social impacts of different materials and processes that can go into making a book.

The purpose of the Design Guide is not to tell readers which materials and processes they should or should not use – the purpose is simply to give everyone at all stages of the design process the tools they need to further understand the impact of each material and process in order to make informed choices about the spec of their publication.

The Book Chain Project is a collaborative initiative run by Carnstone, involving 28 leading book and journal publishers, over 400 print suppliers and more than 300 paper manufacturers. The publishers participating in the Book Chain Project have one common aspiration – to make informed buying decisions and minimise the impact their books have on the environment, as well as those who manufacture or read their books. 📚