The Book Chain Project: Impact Report 2006-2020Report
This report summarises the impact achieved by the Book Chain Project over the past 15 years. It traces the history of the Book Chain Project, from three separate tools to one collaborative project building better book supply chains; looks at our reach; outlines our work and impact across the three workstreams; describes our collaborations; and ends with a look at the future.
The Book Chain Project (BCP) have finally released their Design Guide to the public.
After researching design processes, collecting data on every stage of the supply chain, and interviewing publishers and suppliers, BCP are sharing this guide to help inform all actors in the design process about the environmental and social impacts of different materials and processes that can go into making a book.
The purpose of the Design Guide is not to tell readers which materials and processes they should or should not use – the purpose is simply to give everyone at all stages of the design process the tools they need to further understand the impact of each material and process in order to make informed choices about the spec of their publication.
The Book Chain Project is a collaborative initiative run by Carnstone, involving 28 leading book and journal publishers, over 400 print suppliers and more than 300 paper manufacturers. The publishers participating in the Book Chain Project have one common aspiration – to make informed buying decisions and minimise the impact their books have on the environment, as well as those who manufacture or read their books. 📚
As COP26 starts, the Responsible Media Forum (RMF) have published a summary of the progress the Media Climate Pact signatories have made on:
- Setting science-based targets to reach net zero as early as possible and 2050 at the latest
- Driving climate-friendly lifestyles through content
"The efforts of 7 leading media companies to reduce their emissions and drive behaviour change towards climate-friendly lifestyles through content are encouraging. Systematically putting climate at the heart of editorial & creative decisions would have been unthinkable 5 years ago."
With a powerful foreword by Christiana Figueres, this report is a progress update and a call to arms for media companies. Focusing on what we call the ‘brainprint’, the report is concerned with media’s superpower: the ability to shift hearts and minds, and the enormous social, political and environmental change this can create.
In the report, we explore how the sector’s management of its content impacts has moved on since the publication of Mirrors or Movers I in 2013. Media responsibility has often been creative and innovative, putting the sector’s talents to good use. But our research shows that rigour and measurement now also characterise media responsibility. This is timely, because society's expectations of what it means to be a 'responsible' media company have developed rapidly.
Based on our insights from convening the Responsible Media Forum for over 15 years, as well as interviews with experts within and beyond the sector, the report also outlines a framework for good practice in content impact measurement and six steps to impact.