Insights

As leaders in our field, we regularly publish reports and commentary on emerging and established sustainability issues. We do so on our own, on behalf of our clients and with our partners.

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Carbon Trust white paper Report

The Carbon Trust have released a white paper on the carbon impact of video streaming. This publication is an important milestone for DIMPACT, a collaborative project run by Carnstone with the University of Bristol to help the digital media industry map and manage its carbon impacts.

The study estimates the average carbon footprint in Europe per hour of video streaming is approximately 55gCO2e, equivalent to boiling an average electric kettle three times.

It also shows that the viewing devices are responsible for the largest part of the overall carbon footprint. For example, the footprint of watching on a 50-inch TV is shown to be roughly 4.5 times that of watching on a laptop, and roughly 90 times that of watching on a smartphone.

PSCI Annual Report 2020 Report

The 2020 PSCI Annual Report summarises the progress and achievements the PSCI have made in advancing responsible supply chain practices within the pharmaceutical and healthcare industries over the past year.

Key developments in 2020 include:

  • Growth in membership, with over 45 member companies now committed to the initiative and having adopted the PSCI Principles
  • A new three-year strategy adopted to deliver our refreshed vision for excellence in safety, environmental, and social outcomes across the whole of the global pharmaceutical and healthcare supply chain
  • Pioneering remote audit standards aligned with the PSCI Principles, now available to members on our community platform The Link, alongside valuable resources, news, and training materials
  • Strengthened partnerships with our Indian and Chinese partners, recognizing the importance of those countries for the pharmaceutical supply chain
  • Unprecedented levels of supplier engagement through two large-scale virtual supplier conferences in China and India, reaching 700+ supplier delegates
  • Expansion of our Board to support the delivery of our ambitious strategy
  • Measured improvement in PSCI member companies’ contribution to and use of PSCI resources to address supply chain issues.

Mirrors or Movers II: The Superpower of Media Report

With a powerful foreword by Christiana Figueres, this report is a progress update and a call to arms for media companies. Focusing on what we call the ‘brainprint’, the report is concerned with media’s superpower: the ability to shift hearts and minds, and the enormous social, political and environmental change this can create.

In the report, we explore how the sector’s management of its content impacts has moved on since the publication of Mirrors or Movers I in 2013. Media responsibility has often been creative and innovative, putting the sector’s talents to good use. But our research shows that rigour and measurement now also characterise media responsibility. This is timely, because society's expectations of what it means to be a 'responsible' media company have developed rapidly.

Based on our insights from convening the Responsible Media Forum for over 15 years, as well as interviews with experts within and beyond the sector, the report also outlines a framework for good practice in content impact measurement and six steps to impact.

2018 Media Materiality Report Report

With a foreword by Dr Steve Waygood, Chief Responsible Investment Officer at Aviva Investors, this report takes the temperature of the environmental, social and governance issues facing the media sector.

Our analysis prioritises issues - from fake news to environmental management - into three categories: material, strategic and operational, based on the financial risk posed by each issue. It replaces and builds on previous materiality assessments conducted in 2004, 2009 and 2013.

With a plethora of organisations now evaluating media companies for a living, the aim of the report is to support a conversation between the sector and its stakeholders – particularly those evaluating companies on behalf of investors – leading to more constructive discussions and ultimately better long-term planning.

Are oil companies “morality-free zones”? Article

Do oil company employees operate in morality-free zones? Jonathon Porritt suggests so in a recent article for Guardian Sustainable Business. Reflecting on Forum for the Future’s decision to cease working with BP and Shell - due to a perceived lack of traction towards real transformation – he argues that it is becoming morally unacceptable for oil company employees to carry on in their jobs.

At Carnstone, we like a good discussion. We spend a great deal of time debating the role of ethics in business, internally and with our clients. Our view is that blankly rejecting other people’s position as immoral or lacking morality is unproductive. Instead, we see the ability to appreciate – and sometimes critically engage with – other moral framings of particular social, economic or economic challenges as a core skill of good consultancy.

In his response to Jonathon Porritt’s criticism, Christian Toennesen argues that it is wrong and divisive to say oil companies and their employees do not have morals.

Principles for Responsible Investment - Governance Review Report

The United Nations-supported Principles for Responsible Investment (PRI) Initiative is an international network of investors working together to develop a more sustainable global financial system. It has grown exponentially since 2006, now comprising over 1,200 signatories, with a combined US$45 trillion in assets under management.

Due to the rapid growth and changing nature of the PRI, Carnstone was appointed to carry out a formal review of the PRI’s governance structure and processes. The aim of this review is to assess what governance structure the PRI should adopt to fulfil its mission.

After an extensive fact-finding mission, comprising interviews, desk research, legal reviews and peer benchmarking, we produced a set of 10 practical recommendations to support the future growth and aims of the organisation. We presented these to the PRI Advisory Council at the United Nations Headquarters in July 2014. The PRI is currently consulting with its signatories on the 10 recommendations for change, a process also facilitated by Carnstone.

Please click below to see the full report with our recommendations. The ‘article’ link provides more information about the next steps of the governance review.

Does It Matter? An analysis of sustainability issues in the media sector Report

The media sector faces many unique social and environmental challenges, setting it apart from other sectors. This report builds on previous stakeholder surveys to identify not only what those issues are, but whether they are operational, strategic or material. The research is based on input from media professionals within the industry as well as media analysts from financial institutions.

Multiple Messages – the purpose and future of Sustainable Development reporting Report

Multiple Messages: sustainability reporting in transparent times - reviews the factors driving SD reporting, finding conflicting and competing pressures and some very basic unanswered questions over why companies do it. But its most significant conclusion is that discussions over the nature and practice of SD reporting are taking place in the shadow of a tidal wave of social and technological change that is fundamentally transforming the way we communicate. Social media, instant access, handheld devices, syndication, and all-powerful search engines have conditioned users to find the content that they want when they want it. At the same time the fast-rising BRICS economies are developing their own views on the role of companies in society and affecting the way global corporations think. The one-size-fits all, once-yearly SD Report is looking increasingly out of date.