Julie works with clients across the spectrum of CR. Her main focus is understanding and measuring both environmental and community impacts of global business operations. Another topic is employee communication where Julie uses her past experience as a corporate marketing manager, to develop engaging sustainability programmes. Julie is skilled at working with clients to enhance their corporate reputations through preparation of submissions to sustainability indices, such as CDP, Dow Jones Sustainability Index and FTSE4Good.
The case for environmental action - particularly on climate change - is clear, and a host of research demonstrates that public awareness of the problem is high. And yet the adoption of even simple solutions remains low. There is a disconnection between our knowledge and our behaviour. The 21st Century Living Project was created to look rigorously and honestly into this gap. For this research, we pooled our skills and resources with those of Homebase and The Eden Project. Close to 100 ordinary households spent 18 months finding out what they could achieve. Or - just as important - explaining frankly what got in the way. This is the executive summary.
A clear trend is emerging; more companies are increasing their involvement in corporate social responsibility (CSR) and more customers want to trust that business practices are ethical. Yet customers are sceptical of the validity of ethical claims, and businesses have doubts about the sincerity of customer interest. In an effort to better understand why businesses are often slow to engage customers on CSR, this report looks firstly at the evidence for customer interest in environmental and social issues, then secondly at some of the common barriers preventing businesses from engaging with customers and markets on the subject of CSR. Finally it reviews best practice in this area to identify approaches taken to overcome some of these barriers and suggests practical steps for better customer engagement.
Julie's Pro Bono Work…
Julie supports the Alzheimer's Society. She is training to become a Dementia Champion and using this knowledge to raise awareness of the disease amongst friends and colleagues, enabling them to become Dementia Friends. Dementia Friends is about giving people an understanding of dementia and the small things they can do that can make a difference - from helping someone find the right bus to spreading the word about living with dementia.