We are not campaigners: we don't tell companies what they 'ought' to do. Our aim is to offer the best advice and services: practical, creative, rooted in good research and thinking, and – above all – useful.
Four things characterise our work:
- We create long-term relationships. We are proud to have worked with most of our clients for many years and clients can expect to build long-term personal relationships with a small number of Carnstone partners: we don't keep changing the project team.
- We are business people. We don't come to our field with any particular agenda, nor do we have a particular product set to sell; all we do is bespoke to the client. We try to be very practical in our approach and our expertise in business, strategy and marketing lets us place our advice into a strategic and commercial context.
- We think honesty is the best policy. We do what's best for clients, treating each job as a first and avoiding the temptation to 'up-sell' even if this means lower fees. This is a policy of enlightened self-interest: by declining some opportunities we find that we build clients' trust, leading to long term relationships and lower marketing costs.
- We like evidence. Our field seems to have attracted more than its fair share of conventional wisdom, tribal beliefs and ingrained opinion. We don't mind challenging these ideas, even if that's uncomfortable and we have a strong preference for evidence, analysis and data. We aren't afraid of detail.