Guardian Volunteering Week BeginsArticle
Christian Toennesen outlines how Guardian News and Media is hoping to align skills development amongst its employees with furthering the objectives of local community partners. Carnstone has been involved in helping Guardian News and Media deliver its annual Volunteering Week for a number of years.
Carbon Trust white paper Report
The Carbon Trust have released a white paper on the carbon impact of video streaming. This publication is an important milestone for DIMPACT, a collaborative project run by Carnstone with the University of Bristol to help the digital media industry map and manage its carbon impacts.
The study estimates the average carbon footprint in Europe per hour of video streaming is approximately 55gCO2e, equivalent to boiling an average electric kettle three times.
It also shows that the viewing devices are responsible for the largest part of the overall carbon footprint. For example, the footprint of watching on a 50-inch TV is shown to be roughly 4.5 times that of watching on a laptop, and roughly 90 times that of watching on a smartphone.
With a powerful foreword by Christiana Figueres, this report is a progress update and a call to arms for media companies. Focusing on what we call the ‘brainprint’, the report is concerned with media’s superpower: the ability to shift hearts and minds, and the enormous social, political and environmental change this can create.
In the report, we explore how the sector’s management of its content impacts has moved on since the publication of Mirrors or Movers I in 2013. Media responsibility has often been creative and innovative, putting the sector’s talents to good use. But our research shows that rigour and measurement now also characterise media responsibility. This is timely, because society's expectations of what it means to be a 'responsible' media company have developed rapidly.
Based on our insights from convening the Responsible Media Forum for over 15 years, as well as interviews with experts within and beyond the sector, the report also outlines a framework for good practice in content impact measurement and six steps to impact.
As conveners of the Book Chain Project, we’ve produced this guide to help publishing companies make informed decisions around the design, purchasing and production of their books, magazines and journals. It contains an overview of the current situation, looks at some of the common misconceptions, charts the new developments in this area, and presents good practice from other sectors.