The Carbon Trust have released a white paper on the carbon impact of video streaming. This publication is an important milestone for DIMPACT, a collaborative project run by Carnstone with the University of Bristol to help the digital media industry map and manage its carbon impacts.

The study estimates the average carbon footprint in Europe per hour of video streaming is approximately 55gCO2e, equivalent to boiling an average electric kettle three times.

It also shows that the viewing devices are responsible for the largest part of the overall carbon footprint. For example, the footprint of watching on a 50-inch TV is shown to be roughly 4.5 times that of watching on a laptop, and roughly 90 times that of watching on a smartphone.

With a foreword by Dr Steve Waygood, Chief Responsible Investment Officer at Aviva Investors, this report takes the temperature of the environmental, social and governance issues facing the media sector.

Our analysis prioritises issues - from fake news to environmental management - into three categories: material, strategic and operational, based on the financial risk posed by each issue. It replaces and builds on previous materiality assessments conducted in 2004, 2009 and 2013.

With a plethora of organisations now evaluating media companies for a living, the aim of the report is to support a conversation between the sector and its stakeholders – particularly those evaluating companies on behalf of investors – leading to more constructive discussions and ultimately better long-term planning.

Obviously, all companies have a desire to stay alive and be profitable. But above and beyond mere survival, increasingly we expect businesses to play a positive role in society or at least reduce their negative social and environmental impacts as much as possible.

How do such concerns apply to the media sector? What are the key impacts of media companies? How will society hold them to account in the future?

In our newest report, The Future of Responsible Media, we articulate four interrelated challenges, the management of which, we believe, will set ‘good’ companies apart from the ‘bad’ over the next 10 years. We summarise these four challenges as follows:

• The future of privacy – getting serious about understanding users’ appetite for
  personalised content vs privacy;
• Coming to grips with being movers – owning up to the fact that media content doesn’t just mirror society, it moves it;
• Becoming organisations without walls – finding ways of managing impacts in an increasingly splintered media landscape; and
• Managing the workplace of the future – rethinking existing notions of ‘purpose’, ‘progression’ and ‘hierarchy’ as the competition for critical talent heats up.

Further to this, we identify eight social and technological forces that are likely to transform society generally and the world of media more specifically.

The report is based on rigorous desk-research, the collective insights of the 25 companies participating in the Responsible Media Forum as well as input from some of the brightest sparks in business, politics and academia.

How does IT contribute to sustainability? In sustainable development, the IT sector is usually seen as a force for good. The direct impacts of the sector itself – energy, waste, pollution – are small, especially when compared with other industries. Moreover, these effects are offset by big indirect benefits as IT enables social advances, and offers routes to lower environmental impacts. This new report, supported by Tata Consultancy Services (TCS) and written by Carnstone, explores the extent to which the sector is delivering on that promise.

It argues that IT companies must stay on top of their direct impacts. More importantly, however, they must help their customers get the biggest possible benefits from their products. They also have a role to understand their influence on long-term societal changes which will likely make or break IT’s contribution to sustainability. The report concludes by setting out a practical agenda for how IT companies can play their part in maximising sustainability benefits.

Simon Hodgson looks behind 'Net Positive', the next big topic in sustainability, and asks whether we've yet to clarify what it really means.

Simon Hodgson argues that conflating morality and the responsibilities of business isn't always helpful.

The fourth CR Salary Survey report contains some illuminating findings. The CR sector is evolving and growing at a faster pace than ever in spite of the uncertain economic climate. As was the case with the previous survey, in 2010, the results are taken from the responses of individual professionals in consultancies and in-house departments across the world. This report identifies the highlights and is supplemented by commentaries from significant industry figures.

Simon Hodgson and Richard Welford, Chairman of CSR Asia, have been exploring the changing expectations that companies face, in terms of their supply chains, both at home and a key sourcing market, China. The two companies looked at how far a company’s responsibility stretches and the latest challenges to those responsible for supply chains that involve Asia and the UK.

This year, we’ve gone global. The Corporate Responsibility Salary Survey now provides the most accurate picture of how the industry looks on the ground, from those people working day-to-day in corporate responsibility around the world. As in previous years, our survey was based on individuals working both in-house and for consultancies in CR and sustainability. We conducted the survey online throughout January and February 2010 and this year’s results show some of the most exciting insights ever.

For the second time, Carnstone and Acre Resources have collaborated on a global survey of professionals working in climate change and carbon space. Nearly 1,000 respondents from around the world have provided an in-depth picture of the carbon job market. The survey includes information on: global salary and bonus levels; the different roles and responsibilities currently undertaken; and the educational backgrounds of those working in this growing area of activity sector. The report also contains commentary from leading figures in the sector together with the conclusions of the project partners.

Over the past few years, the management of greenhouse gas (GHG) emissions has become one of the core corporate responsibility issues. The focus of this activity has evolved from a concentration on direct and indirect (i.e. electricity) emissions, to one that considers wider emissions across the value chain. This report, produced in collaboration between Carnstone (then Acona) and Insight Investment, sets out our views on current practice on GHG emissions in the value chain and aims to catalyse discussion on how corporate practice may evolve over the next two to three years.

The Carbon Salary Survey is a collaboration between Carnstone (then Acona), Acre Resources and Thomson Reuters. The global survey is aimed at professionals working in the climate change and emissions trading markets to gain understanding into their roles in this quickly evolving field. Nearly 1,200 practitioners completed the survey throughout April 2009, the findings of which are presented here along with commentary from senior professionals within the industry.

Carnstone (then Acona), in conjunction with Acre Resources and Ethical Performance, has undertaken the second detailed study of remuneration, working conditions, background and principal activities of those working on corporate responsibility (CR) issues. The fact that more than 350 people (a 26 per cent increase on last year) took the time to complete our questionnaire suggests there is considerable interest in the survey and its results among practitioners.

Carnstone (then Acona), in conjunction with Acre Resources and Ethical Performance, has undertaken the first detailed study of remuneration, working conditions, background and principal activities of those working on corporate responsibility (CR) issues. Nearly 300 people participated in what is intended to be an annual survey. The results cover those employed in-house, as well as the growing number of external consultants operating in this field, and provide information on average salaries and bonus levels, location and experience of CR practitioners, and how they spend their time.

A clear trend is emerging; more companies are increasing their involvement in corporate social responsibility (CSR) and more customers want to trust that business practices are ethical. Yet customers are sceptical of the validity of ethical claims, and businesses have doubts about the sincerity of customer interest. In an effort to better understand why businesses are often slow to engage customers on CSR, this report looks firstly at the evidence for customer interest in environmental and social issues, then secondly at some of the common barriers preventing businesses from engaging with customers and markets on the subject of CSR. Finally it reviews best practice in this area to identify approaches taken to overcome some of these barriers and suggests practical steps for better customer engagement.

The report presents an outline framework for what, in the authors' view, Best Practice in Occupational Health and Safety (OHS) governance looks like. This framework consists of seven basic principles covering: director competence; director roles and responsibilities; culture, standards and values, strategic implications; performance management, internal controls; organisational structure.

Corporate Responsibility is often challenging, and there are already heavy demands placed on Directors of large companies. However, effective Board action on sustainability issues need not involve onerous work. The secret of success is to ensure that - in choosing strategy, approaching regulation, designing incentives, shaping the organisational culture, and overseeing internal control - 'virtue' is rewarded.