Insights

As leaders in our field, we regularly publish reports and commentary on emerging and established sustainability issues. We do so on our own, on behalf of our clients and with our partners.

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Launching the ICRS

Article

On 9th July, Carnstone helped launch the Institute of Corporate Responsibility and Sustainability (ICRS) in the historic setting of the Guildhall. The packed event brought together over 200 people from business, academia, government and the third sector, to celebrate this landmark day in the history of our profession. Images from the event and more details about the ICRS can be found by visiting the article below.

Mirrors or Movers? II: Understanding the impacts of media content

Report

This report summarises the second Mirrors or Movers? conference, hosted by the BBC in June and organised by the Media CSR Forum, a Carnstone multi-client project. The event brought together more than 100 people from 34 major media companies to discuss the role of media in society. Specifically, we looked at the impacts of media content in the areas of women, the environment and privacy. Video summaries of individual sessions are also available - follow the article link below.

The Corporate Responsibility & Sustainability Salary Survey 2014

Report

As a relatively new industry, the corporate responsibility and sustainability (CRS) sector is still finding its feet, but this year, we are witnessing the emergence of a recognised profession. CRS is becoming a mainstream business activity in many parts of the world. Our fifth CRS Salary Survey helps shed light on the sector, the roles within it, organisational structures, gender split, responsibilities, education and qualifications, satisfaction, and – of course – pay. Undertaken in collaboration with Acre and Flag, this year we achieved a record 1,200 responses, a 42% increase on 2012. The results show a sector enjoying continued growth, maturity, and exceptionally high levels of satisfaction.

Time to look beyond the supply chain?

Article

The past year has witnessed continued controversies surrounding the supply chains of big retailers. From the traceability of meat to collapsing factories in Bangladesh, the risks associated with product sourcing and labour standards in a globalised world are firmly on the radar of companies, consumers and investors. Conversely, the issue of how retailers manage their direct employees appears to have been relegated to almost secondary importance. We recently completed a research project for the UNPRI (Principles for Responsible Investment) to identify what investors should look for when assessing the human capital management (HCM) practices of large retailers. The report is available to download below. We also summarised the findings in an article for Guardian Sustainable Business.

Still Feeling Stumped?

Report

Since March 2013 businesses across Europe have been responding to the EU Timber Regulation; a law prohibiting illegal timber from appearing on the European market. We wanted to gauge the feeling across the retail and manufacturing sectors so, eight months on from the law’s introduction, we conducted a short survey to understand how companies were facing the new requirements. We presented the findings to the Chatham House Illegal Logging Update in February 2014. The results are summarised in our report Still Feeling Stumped?

On The Rights Track

Report

The 2011 UN Guiding Principles turned societal expectations of the role of business in human rights into global standards which companies are expected to meet. However, many companies find it difficult to practically implement them through existing business processes. This pragmatic guide was written with business practitioners in mind to address this difficulty. It summarises Ruggie's recommendations and communicates human rights standards in an engaging and user-friendly format. It also includes case studies highlighting significant human rights issues by industry.

As a follow-up exercise, we recently analysed to what extent FTSE 100 companies meet the new reporting requirements. Our analysis demonstrated decidedly mixed progress. You can access the full findings by clicking the article link below.

Does It Matter? An analysis of sustainability issues in the media sector

Report

The media sector faces many unique social and environmental challenges, setting it apart from other sectors. This report builds on previous stakeholder surveys to identify not only what those issues are, but whether they are operational, strategic or material. The research is based on input from media professionals within the industry as well as media analysts from financial institutions.

Mirrors Or Movers? Framing the debate about the impact of media content

Report

Does media content, in all its forms, merely mirror society or does it move it? Should the sector actively seek to shape public debate, change behaviours and promote sustainable lifestyles as its contribution to social responsibility? This report is the first of its kind highlighting a sensitive area for most media organisations. Based on interviews and discussions with industry experts, this report provides a framework and structure for the debate.

Should the media be seeking to influence the sustainability debate?

Article

Christian Toennesen shares the key findings of the Mirrors or Movers report here, published by the Guardian. The report seeks to provide a framework and structure to a contentious debate that asks if media companies should promote social good through their content.

Business impact – Wholly positive?

Article

Simon Hodgson looks behind 'Net Positive', the next big topic in sustainability, and asks whether we've yet to clarify what it really means.

Inspirational Media In A Post-Water Cooler World

Article

Simon Hodgson took part in a discussion, along with other senior industry professionals, about the ethical issues facing the media industry. The discussion was hosted by Ethical Performance and Lumina CR, and was summarised in Ethical Performance's magazine.

Guardian Volunteering Week Begins

Article

Christian Toennesen outlines how Guardian News and Media is hoping to align skills development amongst its employees with furthering the objectives of local community partners. Carnstone has been involved in helping Guardian News and Media deliver its annual Volunteering Week for a number of years.

Organising For Sustainability

Article

Paul Burke and Simon Hodgson partner with ENDS magazine to produce this report, providing insights into how companies are incorporating sustainability into their business.

Why good companies do bad things?

Article

Simon Hodgson argues that conflating morality and the responsibilities of business isn't always helpful.

Multiple Messages – the purpose and future of Sustainable Development reporting

Report

Multiple Messages: sustainability reporting in transparent times - reviews the factors driving SD reporting, finding conflicting and competing pressures and some very basic unanswered questions over why companies do it. But its most significant conclusion is that discussions over the nature and practice of SD reporting are taking place in the shadow of a tidal wave of social and technological change that is fundamentally transforming the way we communicate. Social media, instant access, handheld devices, syndication, and all-powerful search engines have conditioned users to find the content that they want when they want it. At the same time the fast-rising BRICS economies are developing their own views on the role of companies in society and affecting the way global corporations think. The one-size-fits all, once-yearly SD Report is looking increasingly out of date.

2012 CR and Sustainability Salary Survey

Report

The fourth CR Salary Survey report contains some illuminating findings. The CR sector is evolving and growing at a faster pace than ever in spite of the uncertain economic climate. As was the case with the previous survey, in 2010, the results are taken from the responses of individual professionals in consultancies and in-house departments across the world. This report identifies the highlights and is supplemented by commentaries from significant industry figures.

Responsibility in global supply chains – how far can a company be expected to go?

Report

Simon Hodgson and Richard Welford, Chairman of CSR Asia, have been exploring the changing expectations that companies face, in terms of their supply chains, both at home and a key sourcing market, China. The two companies looked at how far a company’s responsibility stretches and the latest challenges to those responsible for supply chains that involve Asia and the UK.

Making a Difference Through Beer

Article

With Andy Wales, SABMiller.

The Home Front

Article

Simon Hodgson gets a sneaky preview of a major new report showing just how easy it is to cut the household footprint. Or not...

Home Front - executive summary

Report

The case for environmental action - particularly on climate change - is clear, and a host of research demonstrates that public awareness of the problem is high. And yet the adoption of even simple solutions remains low. There is a disconnection between our knowledge and our behaviour. The 21st Century Living Project was created to look rigorously and honestly into this gap. For this research, we pooled our skills and resources with those of Homebase and The Eden Project. Close to 100 ordinary households spent 18 months finding out what they could achieve. Or - just as important - explaining frankly what got in the way. This is the executive summary.

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